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12 posts tagged gear

Kanye West’s Air Yeezy 2 Dropping June 9th

Forging a new form of sport craftsmanship, the Nike Air Yeezy II blends classic Nike court breakthroughs with the performance and aesthetic demands of bringing hype to a crowd of thousands.

A primal, tactile approach to technology runs throughout every element of the Nike Air Yeezy II. Armored animalistic forms imbue the upper. Hand skived anaconda textured leather quarter panels are embellished with a debossed Vac-Tech Nike Swoosh. The molded rear is sculpted with a reptilian inspired spike, while an engineered strap with scaled down spikes was developed to offer a greater sense of symmetry and lock down.

Bringing the inspiration forward from the late 1980?s basketball foundation of the original Nike Air Yeezy, the II is built on the Nike Air Tech Challenge II tennis shoe outsole and celebrates iconic Nike Cross Trainingsilhouettes with the addition of the molded forefoot strap.

There’s absolute function at the Air Yeezy II’s core. Unnecessary padding was eliminated, and the foot-hugging tongue and plush collar are both comfortable and breathable. Fit was essential to the design with the goal to make the shoe slimmer than the original by tailoring it to Kanye West’s foot. The collar was also lowered to allow for greater movement.

An obsessive approach to materials results in a luxurious mix of leather, rugged ballistic nylon, and soft nubuck. Concealed but opulent details reference ancient civilizations, including a loop strap with hieroglyphics that spell out ‘YZY.’ Each screw on lace aglet is obelisk shaped, and the anaconda texture is echoed on the eyelets and leather lace toggle that carries the Roman numeral ‘II.’

The Nike Air Yeezy II in the Platinum and the Black edition will release June 9th at select global retailers in limited numbers.



Now you too can dress like Lil Wayne. The Young Money rapper and avid skateboarder previewed his new skate apparel and accessories line TRUKFIT to buyers and industry guests at Hotel Americano in New York City last night.

The streetwear line, which features bold graphics and colorways, includes T-shirts, raglans, and snapbacks, and will be sold exclusively at Zumiez starting in February. TRUKFIT is described as “a brand representing independent kids from any walk of life—regardless of race, class, color, or income.”

Miss Info was on the scene and captured footage from the launch event. Get a peek at some of the fashions below.

Posted By AC


“Spizikes are my sneakers made by Michael Jordan/Nike.”Spike Lee

Jordan Brand has applied some extremely nice colorways on the Jordan Spizike over the years. Is the upcoming “New York Knicks” Jordan Spizike two of the best? We expect New York fans to be biased to these and rightfully. One person that has the right to be biased is Spike Lee. A Knicks color scheme on his sneaker equals a definite win for him. Mars will be giving you a chance to further connect these kicks with its inspiration. Specifically, Spike Lee will be present at Foot Action (between 33rd and 34th street on 7th avenue) to sign a few pairs between the hours of 10AM-11AM EST. Do the right thing and get down there in the morning this Saturday.

The Knicks Kicks are super fly..who’s copping?

Posted By AC

Gear: Dr. Dre Unveils New 2011 Line of Beats Coming This Holiday Season

Dr. Dre has been popping up in the U.S. and abroad as he promotes his Beats by Dr. Dre headphones. That may not bode well for those waiting on Detox, but the hip-hop mogul knows where the money is.

Dre appeared at a presentation for Beats holiday lineup in New York City on Tuesday. Wearing a Jumpman hat, he joined Interscope chairman Jimmy Iovine to unveil the latest Beats products coming to stores this Christmas including wireless on-ear Bluetooth headphones and a portable iPod speaker dock. Start saving your cash because these won’t come cheap.

Posted By AC

Gear: Iphone 4S Siri Demo

To coincide with its announcement on the new iPhone 4S, Apple have also released this video highlighting the features of the new Siri voice recognition function. Siri will act almost like a personal assistant, reading text messages to you, finding local restaurants and checking weather and travel news. All this is done by just asking simple questions, leaving you free to concentrate on other things such as driving your car. You can read more about Siri over at Apple. The new iPhone 4S is set to release on October 14.

Posted By AC

Video: 2012 BMW 650i Commercial Feat. Lupe Fiasco

BMW - “2012 650i feat. Lupe Fiasco” from Westley Gathright on Vimeo.

For the car enthusiast who watches music videos with a mechanical fine-tooth comb, you would have noticed the BMW 7 Series in Lupe Fiasco’s “Outta My Head.” Lupe is back serving as a BMW brand ambassador as he walks us through the new connected drive features on the BMW 650i. Key highlights include full online capabilities, bluetooth accessibility, global radio, voice control and a lane change warning system. And for you Lupe fans out there wondering…the car doesn’t come equipped with Lasers.

Posted By AC

Event: Iphone 5 Unveiling

It has just been announced that Apple will rollout their new iPhone 5 on October 4th with a huge media event led by new CEO Tim Cook.

While Apple could certainly change its plans anytime, sources said that the Oct. 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement.
And while the iPhone 5 is a much-anticipated handset, the event itself has a lot more importance for Apple than many previous ones.

Posted by AC